ROLE(S)
CLIENT
TEAM
YEAR
Art Direction, Designer
Sadie Williams
Sadie Williams, Eddie Wray, Jamie Reid
2015
Bōsōzoku Ikebana is a series of sculptures crafted from leather off-cuts sourced from womenswear designer Sadie Williams, created for her A/W15 London Fashion Week presentation and look book.
Williams’ collection draws inspiration from the Bōsōzoku—a Japanese youth subculture of rebellious bikers known for their heavily customised motorbikes featuring eccentric designs and vibrant patterns. By juxtaposing this bold reference with the refined discipline of Ikebana, the Japanese art of flower arrangement, a playful fusion emerged: a collection of metallic, embellished flowers that celebrate the vivid aesthetics of Bōsōzoku while embracing the principles of Ikebana.
The project highlights a shared connection between Bōsōzoku and Ikebana as expressions of creativity driven by a uniquely sculptural sensibility. In Ikebana, space is deliberately created and preserved to emphasise the shape, line, and form of each element. Similarly, the Bōsōzoku’s motorcycle customisations amplify and exaggerate structural features, expressing the individuality and spirit of their tribe.
ROLE(S)
CLIENT
TEAM
YEAR
Art Direction, Designer
Sadie Williams
Sadie Williams, Eddie Wray, Jamie Reid
2015
MATERIALS
Bōsōzoku Ikebana is a series of sculptures crafted from leather off-cuts sourced from womenswear designer Sadie Williams, created for her A/W15 London Fashion Week presentation and look book.
Williams’ collection draws inspiration from the Bōsōzoku—a Japanese youth subculture of rebellious bikers known for their heavily customised motorbikes featuring eccentric designs and vibrant patterns. By juxtaposing this bold reference with the refined discipline of Ikebana, the Japanese art of flower arrangement, a playful fusion emerged: a collection of metallic, embellished flowers that celebrate the vivid aesthetics of Bōsōzoku while embracing the principles of Ikebana.
The project highlights a shared connection between Bōsōzoku and Ikebana as expressions of creativity driven by a uniquely sculptural sensibility. In Ikebana, space is deliberately created and preserved to emphasise the shape, line, and form of each element. Similarly, the Bōsōzoku’s motorcycle customisations amplify and exaggerate structural features, expressing the individuality and spirit of their tribe.